Today is a big day for Yobel Market! Many of you know, co-founders Sarah & Donavan began Yobel Market in 2008 (look at those babies) after traveling the world and being inspired to foster economic empowerment through job creation and training. Sarah & Dono have loved watching fair trade grow in Colorado Springs and seeing lives change around the world over the past 12 years!
For quite some time, there have been two friends of Yobel that Sarah knew had the passion and commitment to carry its vision forward. So, after months of collaboration and seeking the best for Yobel Market and its stakeholders, we are delighted to ANNOUNCE that Clay and Emily Ross are the NEW OWNERS!
Clay and Emily are both Colorado Springs natives with hearts expressing equal parts art, fashion, and justice. Since Emily was young, she dreamed of designing clothes that elevated and valued the people manufacturing them as much as the fashion itself. It wasn’t until she discovered TOMS shoes that she realized this concept actually existed. Clay has always had a heart for social justice and has been involved in everything from teen shelters to anti-slavery movements. This passion initially prompted Clay to walk into Yobel Market’s very first location and he has been a champion of Yobel ever since! Sarah is confident that Clay and Emily are the best possible people to take on the mission and vision of Yobel Market while bringing new life and creativity to the company.
Yobel is proud to be the sole purveyor of Ethnotek products in the United States! Co-Owners, Clay & Emily Ross were initially drawn to this incredible company’s techno-hip bags because of their high utility features (like this camera bag designed by photographers) and strong ethic toward both people and planet. As a conscious consumer, you can feel good that Ethnotek’s slow-production materials are sourced in person from the villages where they are created. Each artisan piece is purchased directly from the person who made it, for a fair price.
As consumers, we have power and we must use it wisely. United States citizens will purportedly spend $1 trillion this year on Christmas gifts. That is $1 trillion votes cast for the kind of world we want to live in. Let’s vote together for a world that prioritizes People and Planet so we ALL Profit!
When we externalize costs, we are asking for both the earth and an overseas labor force to satisfy our demand for cheap goods made quickly. Yobel wants to participate in a world where costs are no longer externalized. The way we do this is by ensuring that the people employed to manufacture our ethical goods are valued fairly, and the planet is not only protected, but improved by the goods we sell!